Fred Perry

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Branding Case Study: Fred Perry and Sir Peter Blake Collaboration

BRIEF
To convince a worldwide icon – the godfather of pop art Sir Peter Blake to collaborate on a limited edition fashion project.

WHAT WE DID
This project was all about the KI contact book, knowing the right people to we simply sat down, discussed the project with Sir Peter and his management team – we all came to the same conclusion – that this was a genius idea.

THE RESULT
The coming together of 2 British Icons.

DAZED & CONFUSED PRESS LINK
WONDERLAND PRESS LINK