Branding Case Study
To create a buzz around the Lucky Voice Home Karaoke Kit
WHAT WE DID
KI placed the product with key celebrities including, Florence Welch, Sadie Frost, Nick Grimshaw, Zoe Ball and Norman Cook.
Through KI’s extensive network of contacts we were able to secure a pop up shop for Lucky Voice within London’s Selfridges for the lucrative Christmas period.
The pop up shop included a try before you buy karaoke lounge with its own stage. The first year was filled with eye catching performances from cutting edge talent such as Bourgeois & Maurice programmed by KI that caught the attention of the Xmas shoppers and turned that attention directly into sales.
The Lucky Voice X Selfridges Karaoke Lounge is now an extremely lucrative annual installation.
The product placement of Lucky Voice Home Kits raised awareness of the London & Brighton LV and they now receive many high profile bookings as a result.