Branding Case Study
To get the product into the hands of influencers, movers and shakers in a clever and engaging way.
Targeting the hard to reach and media savvy youth of today.
WHAT WE DID
Organised a series of events with Red Stag sponsoring the anarchic Kigu Crew Raves. The key party being on Halloween – possibly the best night of year for dressing up these days!
Created a limited edition Red Stag Kigu suit for the collaboration.
Hooked RED STAG up with REBEL BINGO, the worldwide not so secret success story.
Placed Red Stag as the exclusive pouring spirit at Florence Welch’s private birthday party and LUV LUV LUV’s exclusive label launch event.
We created a spoof halloween advert for the Red Stag brand collaboration.
The events took place at all the key UK Universities on a REBEL BINGO X RED STAG TOUR.
The key REBEL BINGO London events all had a strong Red Stag presence.
The Kigu events were created from scratch with Red Stag in mind to maximise exposure for the brand.
EVERY SINGLE EVENT WAS A SELL OUT!
Florence Welch and the LUV LUV LUV crew loved their Red Stag cocktails and Florence & The Machine performed a secret live gig of new material at the party.