VINTAGE NYE BRIEF
Vintage era’s are quite a serious theme that are very decade specific and nobody does this better than the Hemingways.
Our brief for this event was to create a venue within the South Bank Centre that fitted within the Vintage theme but had a serious element of fun where the music didn’t venture past ’94.

WHAT WE DID
Our inspiration was the traditional Working Mens Club.

We created somewhere you had to come and seek out. The naughty secret of a Vintage New Years Eve. The Pick Up Joint.
We took advantage of a glass lift within our area, named it The Lift Of Love for the evening and hosted it with a gospel choir and burlesque girls that ushered guests up and down from all 5 levels of The South Bank Centre to The Pick Up Joint.
We laid our area out like a supper club with tables chairs on the dance floor, there’s something a bit scary about an empty dance floor and something a bit mischievous about dancing around (and on!) tables and chairs.
The challenge with NYE on the South Bank is always how you get your guests back into the venue after they have all gone outside to watch THE most amazing fireworks over the iconic view of the River Thames……so you always have to turn it up a notch after midnight.
The scene was set now all we needed was our entertainment, the amazing Musical Bingo with their confetti cannons and dirty dancing lifts, Queens Of Noize love themed dj set and after midnight Sink The Pink who turned the dance floor into a Vogueing catwalk to HUGE effect.

THE RESULT
A Vintage NYE was a great sell out – increasing its capacity from year one by 500, thanks to all the amazing curators, the team at the South Bank Centre and of course Wayne & Gerardine Hemingway’s vision. I’d love to say it was all because of us but on this event we are honoured to asked back year after year. LOVE IT!