Branding Case Study: Vitamin Water and Bip Ling

KI_CL__0000_VitaminWater_1VITAMIN WATER BRIEF
To create a summer brand collaboration with Bip Ling.
To create a buzz around the product.
To secure key press coverage over festival season.

WHAT WE DID
We utilised our extensive contacts within the festival world to secure a secret guest performance with Jade Jagger at LOVEBOX FESTIVAL.

THE RESULT
Vogue commissioned Bip Ling to write a festival diary. Collaboration goal achieved.

VOGUE